Organizing awards can prove challenging for any association (especially if you have little to no experience), but if you do it right, the rewards are numerous. To help you out, we’ve prepared a list of winning tactics for organizing a successful program that will make the daunting task of association awards management seem like a walk in the park. Read on!
You need a solid foundation for your awards program which is what your goals are for. Once you set them, you can build the rest of your awards program up. Here are some ideas of what to achieve with your association awards:
Based on your goals, choose the type of awards you want to run. As an association, you have multiple awards options for your members, such as business awards, powerlists, awards recognizing contributions to your industry, a competition to drive member engagement, etc. Choose the type that fits your goal(s) best and decide whether you want to make them paid or free.
An awards program can be an additional source of revenue for your association, with entry fees being one of the ways to make your program profitable. Charging entry fees will also boost the credibility of your program and draw more quality applications since your members are likely to pay more attention when crafting their entries if they have paid to submit them.
On the flip side, entry fees are not the best option for social impact programs or in the case of powerlists.
So, depending on your specific case, you need to decide whether to charge entry fees, make your awards free (and finance them with other revenue streams such as membership fees or sponsorships), or make a combination of paid and free categories.
While the choice is yours either way, if you do decide to charge entry fees, here’s how to do it right:
Define a timeline for your awards and stick to it. Start by setting the date when you want the results announced. Do you want to recognize your association’s members come year-end? Or is late spring, right before summer kicks in, the ultimate time for your industry? Pick a date and work backward, planning for sufficient time for every phase. Note that every awards program has four major phases:
To ensure that all your phases run on time, with deadlines duly communicated, consider a software solution that streamlines all processes in one place and is equipped with email automation that will take care of reminders to entrants and judges.
No one said that organizing awards is cheap but it doesn’t have to break the bank either. Here are some must-haves to plan for when setting your budget:
Not sure how to go about marketing your awards? We have just the thing.
The jury is crucial for your awards’ reputation so you need to ensure that you have the right experts onboard. A few things to consider:
Don’t forget to plan on recognizing the winners and giving a shout-out to all entrants. You can do that with:
The last (but definitely not least) winning tactic for organizing association awards includes picking the one software solution that will take care of the bulk of the above tips by streamlining your whole awards lifecycle and helping you grow. Evalato fits the bill by enabling you to:
You can easily embed Evalato’s registration form on your association’s website, without having to send your members to third-party websites. Your entrants meanwhile get a dedicated space where they can craft their applications to perfection, save and resume their work, and submit only when ready.
Evalato supports multiple voting options and provides your jury with a judging portal, accessible on any device that will keep your industry experts happy, maximizing the chances of them returning for the next edition of your awards.
Real-time scores and results management keep you in charge, while Evalato’s public applications page gives you a way to recognize winners regardless of whether you decide to hold an awards ceremony.
Detailed sales analytics provide you with insight on how to improve, and should you decide to turn your association’s awards into an annual or seasonal thing, Evalato enables you to clone the previous edition, and with just a few tweaks, you’ll be good to go with even less effort.
The above is just a sample of some of Evalato’s functionalities that make the software the perfect association awards management tool.
What’s more, with Evalato you can run other types of programs such as a call for abstracts, powerlists, competitions, CSR, and other programs.
Association awards can really make a difference for your membership base, and with a tool like Evalato, organizing them is as easy as it gets. Don’t just take our word for it, try Evalato for free (no credit card required) and see for yourself.