How Career Show Awards achieved 51% increase in entries thanks to Evalato

With Daniela Stamova, Event Manager at Career Show

How Career Show Awards achieved 51% increase in entries thanks to Evalato

With Daniela Stamova, Event Manager at Career Show

31%

rise in revenue

51%

increase in award entries

300+

entries

Type of program

Awards Competition; Public voting

Type of organization

SME

Industry

Event industry

Country

Bulgaria

Career Show Awards are a leading annual awards recognizing the best achievements in HR and employer branding in Bulgaria. The Career Show team also runs public voting competitions to acknowledge the HR professionals that have contributed the most for the development of the sector in the country.

Career Show have been using Evalato for managing their core processes right from the off: 

  • the end-to-end organization and management of the Career Show Awards;
  • all public voting contests conducted through the platform. 

‘Evalato is an unbelievably flexible awards platform, giving you endless possibilities to set up and manage your programs quickly and easily, regardless of their nature. We use Evalato to handle all our programs requiring application and evaluation processes: our annual awards,  and public voting contests.’

Daniela Stamova, Event Manager of Career Show

Career Show team also organizes the biggest career fair in Bulgaria which in 2020 went virtual achieving spectacular results thanks to Evalato. To learn more about this use case, click here.

Major challenges & goals

Career show team used Evalato from the very start so all their submission and evaluation processes were perfectly streamlined. Now they needed to:

  • Increase the number of entries
  • Position the Career Show Awards as the most prestigious and transparent HR awards in the country

What they did

Awed entrants with seamless and intuitive submission experience 😱😏

Most similar awards competitions in the country either don’t use an awards management software or use not so intuitive solutions, so Career Show truly stood up from the crowd by using the next-gen awards management solution.

The Career Show Awards’ registration form is embedded on the Career Show website and unlike other similar awards solutions, entrants are not taken to another webpage to register but do that on the spot with just a click. This not only creates an uninterrupted user experience but ultimately leads to more registrations. 

Used Evalato’s marketing tools to get more registrations 🚀📈

The Career Show team used Evalato conversion booster features: the option to add special offers and visual conversions triggers on the registration form. That helped them drive 51% more registrations compared to their first edition.

Managed to focus on building awareness thanks to the time saved 

‘Managing an award competition like Career Show Awards with lots of entries and a complex score voting method would’ve been extremely time-consuming, had it not been for Evalato. All the time we saved thanks to the platform, we were able to invest in building awareness about the awards and it all paid off.”

Daniela Stamova, Event Manager of Career Show

One of their tactics for building awareness is through a public voting contest recognizing the best HR practitioners in the country, which the team again manages with the help of Evalato. 

Career Show Awards’ complete transparency and integrity was also one of the things the team wanted to underline. To do so, once the winners were announced, the team used the Evalato feature that makes all entries, judge scores and comments visible to the public.

The results

As a result of using Evalato, in the turbulent 2020 Career Show Awards actually managed to register growth in a number of key performance indicators:

  • 51% increase in award entries
  • 300+ entries
  • 31% rise in revenue

‘As a completely remote team located in different cities, it is essential for us to have an efficient cloud-based solution to manage the Career Show Awards. We use lots of software solutions to facilitate our work but Evalato is our can’t-do-without SaaS for sure!’

Daniela Stamova, Event manager of Career Show

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