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Dec 9, 2022

Strangeness reigns supreme at People’s Choice Awards

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Dr Strange and the Multiverse of Madness and Stranger Things have emerged as two of the biggest winners at the latest People’s Choice Awards, triumphing as the best movie and TV series of the year, respectively. The awards, which celebrate pop culture, have always put huge emphasis on the public which this year had the chance to cast their vote across 40 categories of nominations. 

“People are strange”

The results of the 2022 People’s Choice Awards were announced on December 6, with the ceremony taking place at Barker Hangar in Santa Monica, California. Kenan Thompson hosted the show, which aired on both NBC and E!.

Dr Strange and the Multiverse of Madness showed that the Marvel universe still has a lot to offer beyond Endgame, snapping up the Movie of 2022 award. Elizabeth Olsen meanwhile won in both the Female Movie Star and the Action Movie Star categories for her role of Wanda Maximoff/Scarlet Witch in the movie. 

On the TV scene, Stranger Things was recognized as the TV Show of 2022 while Noah Schnapp, who plays Will Byers, won the award for Male TV Star of 2022. His Stranger Things co-star Millie Bobby Brown, the unforgettable Eleven, was nominated for Female TV Star of 2022 but lost to Ellen Pompeo who was recognized for playing the titular Dr Meredith Grey in Grey’s Anatomy. 

Taylor Swift bags multiple awards 

Moving on to music, Taylor Swift was the people’s choice in multiple categories, including Female Artist, Album (for Midnights) and Music Video (for Anti-Hero). Harry Styles, who made it as the Male Artist of 2022, was also nominated for Drama Movie Star for his role in Don’t Worry Darling, losing to Austin Butler who played the King of Rock’n’Roll in Elvis

Public voting in the spotlight  

The People’s Choice Awards, which has been held annually since 1975, celebrates public opinion as it shapes pop culture. While the winners of the prestigious awards were initially determined with the help of Gallup Polls, the process was moved online in 2005. This is hardly surprising since having a robust voting and awards management system in place has become absolutely essential for any public vote. 

In the case of People’s Choice Awards, the public could log into a portal with their email or Facebook profile and write in potential nominees in each category during the first round, then vote for the shortlisted nominees. While it sounds pretty straightforward, this type of voting could prove a challenge unless you opt for an awards management solution which can comfortably accommodate the specifics of public voting such as a dedicated portal with multiple log-in options and user-friendly category structure options for effective grouping of nominees.

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