With Brianna Brady, Events manager at ThinkLA IDEA
ThinkLA is a non-profit, mutual benefit trade association born to promote Los Angeles as a world center of creative thinking and innovation in marketing and media and to bring more clients and talent to the region. ThinkLA’s mission is to connect and inspire the Southern California marketing community.
The organization’s competition was born in 2010 and renamed the IDEA Awards in 2015. The audience includes decision-makers from ad agencies, brands, publishers, and ad tech partners.
Major pain points
Prior to using the Evalato awards management system, the competition struggled with multiple issues, including:
- Uploading assets
- Updates and changes
- The awards website
Before moving to Evalato, we had issues with the upload of assets, the coordination of updates and changes, the organization of our website, and much more.
How Evalato helped them out
Moving to Evalato helped ThinkLA solve those issues, streamlining the experience for applicants.
- Prompts for each question — those allow users to decide how they want to upload their assets.
Evalato’s customizable application form enables awards organizers to collect the exact data and assets they want, including videos in any range of formats. The application form can be additionally enhanced with descriptions, tooltips, etc. to make it more applicant-friendly.
- User-facing website — this helped enhance the overall user experience.
In addition to its embeddable registration form, the Evalato awards software further generates a dedicated page for your program that you can customize with information and branding elements to boost your marketing efforts.
We also can make changes to our user-facing site instantly through Evalato, which helps us to make quick corrections if errors occur. Brianna Brady, Events Manager at ThinkLA IDEA
The results
By using Evalato, ThinkLA managed to streamline the competition which now includes as many as 15 awards. They have achieved the following, thanks to implementing the awards management software:
- Reduced workload
Evalato significantly lowers the workload, saving awards managers 40 hours per month on average and boosting program ROI.
- Quick corrections in case of errors
The software’s user-friendly interface makes it easy to customize and tweak things on the back end, improving efficiency and enhancing the overall experience for all parties.
- User-friendly experience
ThinkLA is happy to use Evalato as a one-stop shop for everything needed to make our competition a success. Brianna Brady, Events Manager at ThinkLA
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