How Evalato’s powerlists supercharged Symbol Creative Awards’ marketing efforts

With Veselin Milev, Project & Awards Manager at Symbol Creative Awards

Honoring outstanding work in marketing, communication, and advertising worldwide, Symbol Creative Awards set the highest standard for excellence, creativity, and innovation.

As Eventex Awards’ sister awards, Symbol Creative Awards was using Evalato from the get-go. They, however, wanted something extra to aid their marketing efforts. Needless to say, Evalato delivered. 

Major pain points 

While Symbol Creative Awards’ program was running smoothly thanks to Evalato, the team was looking for more publicity in an effort to stand out in a relatively saturated market. They were looking to: 

• Make their awards more popular 
• Get the attention of creative professionals 
• Grow their community 

Our awards were already running smoothly, so we were focused on marketing them to the creative community and were out of fresh ideas. We were already using Evalato, and when we saw their powerlist options, it all clicked. Veselin Milev, Project & Awards Manager at Symbol Creative Awards  

How Evalato helped them out 

Symbol Creative Awards created a new program in Evalato, which allowed members of the creative communication community to both nominate and then vote for the people they believe have made the biggest impact on the creative industry.

Here’s how Evalato helped out: 

• Evalato offered an easy nomination platform for the new powerlist, complete with an embeddable registration form on the Symbol Creative Awards website to ensure consistent branding and a user-friendly experience. 
• The Symbol Creative Awards team used Evalato’s category options to include expertise, which later enabled them to unveil powerlist subsets. 
• Evalato’s public voting portal, accessible with a social login, made it incredibly easy to vote.    

Getting the powerlist program up and running was a breeze — we collected nominations through our website, which also helped our marketing and enhanced our program’s reputation. Veselin Milev, Project & Awards Manager at Symbol Creative Awards   

The results 

The first edition of Symbol Creative Awards’ powerlist surpassed the team’s expectations, created a buzz among the creative communication community, and helped their main program. 

• They easily collected 1,113 nominations and 3,731 votes through Evalato.   
• They successfully announced not only their main powerlist — The most influential people in the creative industry in 2025 — but also five powerlist subsets, based on expertise. 
• They spent very little time and effort on the actual powerlist process, which enabled them to focus on promoting the powerlist. 

While we were already familiar with how user-friendly Evalato is, we were still blown away by the ease of use with setting up and running our powerlist program. It really enabled us to ramp up our marketing efforts and engage the creative communication community. Evalato is truly a one-stop shop for us. Veselin Milev, Project & Awards Manager at Symbol Creative Awards

Want to see how you can set up an index or a powerlist with Evalato? Sign up for free or book a personalized call.